Category: General
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Business Naming Conventions Revisited
It’s all cutesy when picking up a coffee: We Brew It For You, Espress Yourself, The Daily Grind, etc. Same thing if you need your hair done: Shear Delight, A Cut Above, Combing Attractions…you get the idea. So very “punny,” apparently by rule. I won’t even start with pre-school names, or that Comic Sans font…
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Necessary Adjustments
I suppose tailors still exist today, fitting royalty or whoever may be considered as such, but getting clothes off-the-rack and dressing ourselves is the norm. So, we take what we can get, and while jeans, stretchy pants, sweatshirts, or dri-fit tees may work just fine, they are always going to require some adjustments. Since we…
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Self-Improvement Inspiration From Some Early Modern Greats
Gonzaga University’s alumni magazine recently introduced me to the “Ignatian Year,” a commemoration that began May 2021 and is now wrapping up. May 20 last year marked the 500th anniversary of St. Ignatius’ conversion. I’m not Catholic, so I wasn’t aware of details about this figure, such as the fact that on that fateful day,…
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Fixing Crap
I’m content to work my job or perform household chores, but I sure don’t enjoy having to fix things. I have studied physics, so I somewhat understand why unmaintained things tend toward disorder, which is to say, stuff will break down. Objects offend me when they can’t keep their act together, and we rely on…
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Prosperous Lives of the Medically Afflicted
Prosperity may be about accomplishments and wealth, but it’s also about attaining the lifestyle—the whole vibe of who we are, who we’ve become, and our purpose in what we do. Which is why I wish I could emerge from a drug commercial. By all appearances, those humans have it made. If one doesn’t feel well-established,…
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A Non Sequitur Tale
I felt super-intrigued one afternoon, like the feeling one might get while reading an essay on correlation and causality, which I happened to be doing. My study was interrupted by a knock on the front door: someone taking a survey had shown up because I don’t have a doorbell. I sent them away because they…
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Influencer Aspirations
Well before “Mad Men,” Hollywood’s golden-era seemed often to glamorize the advertising executive, and between then and now came classics with characters in advertising roles such as the TV series “Bewitched” or the movie “Kate & Leopold.” And rightly so, as advertising is a big deal. Superbowl LVI (that’s “56” for you non-Romans) charged $VII…